Frosch Germany

Frosch’s digital campaigns focused on promoting the new collection of shower gels,
available at DM, Müller, and Rossmann.
The projects included the creation of push notifications, landing pages, and app covers designed to drive users to the campaign content through KaufDA's app. The visual direction translated Frosch’s natural
and approachable brand identity into engaging digital formats, combining product-focused compositions
with fresh colors and Frosch's identity.
The result is a cohesive set of digital assets, designed to capture attention within the app, communicate 
the promotional offer clearly, and create a consistent visual experience across different campaign touchpoints.