Bonial Magazine styleguide refresh

I led the visual refresh of our French editorial platform, a shopping-focused news site
covering new products, trends, and everyday consumer discoveries.
I was responsible for the visual direction of the platform, reworking the existing identity to create a fresher, more distinctive, and more engaging editorial language.
The new direction introduced a refined color palette, bold typography, and playful graphic elements designed specifically for an editorial environment.
The visual system was developed to support a high volume of daily content produced by the editorial team
in Paris, while keeping the overall experience cohesive and recognizable.
The goal was to give the platform a stronger visual personality and create a flexible illustration system that could bring consistency, energy, and character to a wide range of shopping and editorial topics.
Story format created for public holidays, helping users navigate store closures and discover smart shopping alternatives when shops are closed.
Development of visual assets for key moments throughout the year, creating timely and engaging content around major retail events, seasonal highlights, and shopping moments.