Nivea Germany Brandworld

Development and creative adaptation of campaign visuals for NIVEA and NIVEA MEN
across KaufDA’s German market.
Rather than simply adapting existing assets, I translated each campaign into a distinct visual universe tailored to Bonial’s digital environment, while preserving the recognisable codes of the NIVEA brand.
From campaign covers and branded content to stories and cashback formats, I developed cohesive visual systems that could adapt across different touchpoints while giving each campaign its own personality.
The work included NIVEA, NIVEA MEN, and a special NIVEA MEN x Real Madrid collaboration, combining established brand identities with more editorial, dynamic, and platform-specific art direction.