Ferrero Germany Brandworld
From 2024, I worked on Ferrero Germany’s digital campaigns for Kinder Joy, developing visual directions
for major entertainment licenses, as Jurassic World and Nintendo x Mario Bros.
for major entertainment licenses, as Jurassic World and Nintendo x Mario Bros.
The projects focused on bringing together Kinder Joy’s playful brand identity with the distinctive visual worlds of each franchise. For Jurassic World, the direction drew on a more adventurous and cinematic aesthetic, while the Mario campaign embraced a colorful, energetic, and game-inspired approach.
The result was a set of flexible visual systems designed to adapt across KaufDA's app and digital touchpoints, while giving each campaign its own recognizable and engaging visual identity.
